The shop: Olive Young

Seoul is where many of the world’s biggest beauty trends originate, from luminous glass skin to cult beauty brands. Skincare-focused drugstore Olive Young amasses everything you need and more across the city, with multiple locations in Hongdae alone. You’ll find celebrity-beloved foundation compacts by Clio alongside lip tints in every hue from Rom&nd, 3CE and Hera, while skincare brands like Sulwhasoo, CosRX, Beauty of Joseon and more pepper the aisles. Remember to bring your passport, as they do a tax refund on the spot.

The Instagram spot: Don’t Look Up

Self-service photo booths are all the rage in South Korea and you’ll find at least one or two on every block in Hongdae. The coolest kids flock to Don’t Look Up (styled don’t lxxk up), where photos are taken from a high angle in a tiny red or blue room. (There’s also a tray of sunglasses for you to borrow for your big moment.) The result? Edgy photos that make you look like you’ve walked straight out of a K-pop video. Your printed photos come with a small QR code, which takes you to digital versions primed for social media.