What difference will the bridge make?

PH: The Hong Kong-Zhuhai-Macao Bridge will bring us closer to the Greater Bay Area (GBA) – as the Pearl River Delta is now known. When it opens later in 2018, we will benefit straight away from the quicker access to the GBA – a 56,500-square-kilometre area with a population bigger than that of the UK.

Customers from the GBA will have the option to take the ferry or the road link to HKIA. Our goal is always to make their experience as effortlessly smooth as possible. Passengers travelling to HKIA on the ferry already enjoy a seamless experience, and by 2022 there will be a bonded bus from Zhuhai which takes passengers straight to airside. However, for the first couple of years, passengers will have to go through border checks in the usual way.

What about the commercial opportunities – and challenges?

PH: The potential is big. The 11 cities in the GBA have a combined population of 67 million people, and it’s still growing, so there’s lots of opportunity. We are well known in Shenzhen, but Hong Kong has not been easy to get to from the western GBA. People would rather use Macao, but with the bridge we are now well in range.

But there is competition. Shenzhen is also trying to grow itself as a hub, and it now has plenty of direct international routes both short-haul and long-haul, including flights to Los Angeles and Sydney, for example.

We need to go back to our strengths and compete first and foremost with our network and frequencies – for instance, we fly around 110 flights to North America every week.

Another advantage we have is the efficiency and seamlessness of the complete customer journey through Hong Kong. Our teams are working hard to enhance that. The infrastructure works will certainly take us in the right direction.

How do we keep the experience at HKIA seamless in the coming years?

PY: For one thing, to cope with the additional traffic the third runway will bring, we are upgrading our online check-in experience. Also, we are introducing more check-in options – we already have check-in at ferry ports in the GBA and there will be check-in desks on the new Boundary Crossing Facilities. We are working with AA and the high-speed rail operators to explore the possibility of having check-in facilities at West Kowloon Station. The AA is also mooting ad-hoc, in-town check-in counters, for example at the Hong Kong Conference and Exhibition Centre in Wan Chai if there is a big event.

PH: As an airline, we support the idea of a joint immigration desk at West Kowloon Station as it will save our passengers time before they change to the Airport Express. From the commercial side, we are trying to offer joined-up fare products for customers. At the moment it’s a ferry plus air ticket combo that we sell. In future, we will combine the bus ticket with the air ticket so a single purchase is all our customers need for their journey.

Hero image: Hong Kong International Airport