Mills says: ‘We’ve worked with Bamford to elevate the bedding range. The new 600 thread-count cotton is one of the highest in the sky, and the cotton is sustainably sourced. We listened to our customers and we have introduced a range of brand-new pillows.’

The amenity kits, meanwhile, have been revamped with a premium case and contain glass-bottled Bamford products. Women’s kits feature a four-stage moisturising and skincare range curated by Bamford to combat the effects of flying, while men will receive products from the Bamford Grooming Department sub-brand, including a facial mist.

‘The aim was to design something that customers would want to take away with them,’ says Mills. ‘So we were really thinking about a bag that was practical and functional, but also stylish. The larger format glass bottles mean customers can use the products for up to a week.’

Aside from the Bamford partnership, the dining experience has also been upgraded, with stylish new china, cutlery and glassware, and a menu that offers more wellness-friendly options with selected dishes that can be customised as lighter options. This means you could opt for a chicken breast with your appetiser salad, or switch the indulgent creamed celeriac with caper butter accompanying your sea bass to niçoise-style vegetables.

The breakfast service also features an extended menu with lighter options including a superfood breakfast bowl with nuts and seeds. ‘We have created a healthy, wellness path through the menus,’ explains Mills.