Although vegan, vegetarian and ‘flexitarian’ diets are becoming more commonplace, the aviation industry has typically lagged behind in providing high-quality, flavourful meat-free options.

We have previously offered plant-forward meals that didn’t need to be pre-selected for greater flexibility, but with our new partnerships with Veda and Plant Sifu, passengers can enjoy an even broader selection with refreshed and eclectic flavours.

The collaboration with Veda is the latest phase of our “The difference is in the detail” initiative – a mission to raise the bar when it comes to inflight dining. It slots in with partnerships with The Coffee Academics, JING Tea and Duddell’s on board, and is one step of the way in our ongoing dedication to inflight wellness and sustainability. This latest project also complements our long-term partnership with Hong Kong environmental charity The Green Earth in guiding travellers to make better lifestyle choices for the planet.