And as part of our Gallery in the Skies initiative, each of our Boeing 777-300ER Business cabins showcases a unique artwork created by an artist with deep ties to Hong Kong. They’ll be progressively added on board – make sure you keep an eye out.

Our enhanced Premium Economy cabins bring you more of what matters to you most, with a new seat design that provides a greater sense of personal space. Other thoughtful touches add to your comfort on board, including a reading light next to the headrest, as well as clever storage solutions for personal devices. “You’re not getting just a bigger seat,” says Koehler. “It’s a highly customised experience, with a focus on space, privacy and convenience.”

We’ve also elevated our entertainment system with new 4K widescreen monitors in Business and Premium Economy and Bluetooth audio connectivity throughout the aircraft.

You’ll notice the difference as soon as you step on board our Boeing 777-300ER. “It’s thoughtfully designed and effortlessly intuitive,” says Lo. “That’s what truly sets us apart.”