Travel is all about discovering new experiences that delight our senses. It’s akin to the feeling of tasting an exquisite wine: the aromas and flavours stimulate the nose and palate, and an elegant finish lingers as a conversation on the virtues of the drink breaks out among connoisseurs.

In recent years, perhaps no wine has generated as much excited discussion as those produced in China. And now, as part of our Discovery wine series, Cathay Pacific’s First class and Business passengers will be able to savour wines produced by four leading Chinese wineries on board our aircraft until 31 May. Since 2020, our Dining and Hospitality teams’ Discovery wine series has introduced premium wines curated under interesting themes, such as the “Women in Wine” series featuring labels by leading female winemakers.

“We meticulously curate these exceptional wine programmes to evoke the joy of discovery. Our goal is to introduce high-quality, exciting wines to surprise and delight our passengers,” says Vivian Lo, General Manager Customer Experience and Design at Cathay Pacific.

With the new “China Wines” series, Ronald Khoo, Cathay Pacific’s Wine, Spirits & Beverages Manager, hopes to show how much the Chinese winemaking industry has evolved in recent years. He says, “China now has the world’s third-largest vineyard area in the world, behind Spain and France. Major players like the LVMH group and DBR Lafite have invested in vineyards in regions like Yunnan and Shandong. It shows that the terroir quality here is good and that China can make high quality wines when equipped with expertise and technical know-how.”