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Our Approach

As an international airline based in Hong Kong, we see our key role in connecting people, cultures and places. By employing a collaborative approach, we leverage our role and work with partners across different sectors and connect our business and NGO partners to bring about long-lasting benefits. Our strategy is aimed at caring for and supporting global causes but with a special focus on Hong Kong through community programmes and volunteering.

To make a greater impact with our community engagement effort, we focus our work on core pillars developed with input from our stakeholders, including our people and the communities we serve.

Youth development

Youth

Cathay is dedicated to fostering the future growth of the communities we serve, aligning with the Group's longterm development goals. We demonstrate this commitment by investing in the development of children and youth.

Sports

Sports

Cathay actively promotes sports and actively engages with the community through a diverse range of sports programs. Our primary goal is to enhance overall well-being, not only for our valued customers and dedicated employees but also for the communities we proudly serve.

Arts & Culture

Arts & Culture

Cathay supports community engagement programs, fostering cultural exchange and understanding worldwide. By connecting communities with arts and culture, we contribute to a vibrant cultural landscape and lasting impact, promoting unity and acceptance.