Digital insights to drive down food waste

Since 2020, First and Business class passengers of Cathay Pacific have the option to experience our new digital Choose My Meal service. Developed with input from our cabin crew in a process that began at Apple’s headquarters in California, Choose My Meal is available through the Cathay Pacific app and allows customers to select their inflight meal options up to 10 days before they board their flight.

It offers the dual benefit of reducing time spent by cabin crew in retrieving customer orders, and importantly, insights into passenger consumption patterns and preferential meal options can be used to adjust which meals are produced or loaded onto subsequent flights which can help to reduce food waste.

For more details, please visit here.